BeSure! to Be Mindful This Growing Season

BeSure! When Planting

Young Corn PlantsEach planting season, it’s important for farmers and applicators to use best management practices when planting treated seeds. This year, BeSure!, an industry-wide stewardship campaign, is reminding them to do just that by providing farmers who use neonic-treated seeds with helpful tips to avoid potential risks to pollinators and other wildlife. Among them are the following:

  • BeSure! to always read and follow the label when using treated seed.
  • BeSure! to use the right amount of an appropriate seed lubricant to minimize dust.
  • BeSure! to clean planters in non-sensitive areas and clear or cover up any seed spills.
  • BeSure! to visit for a wealth of free tips and reminders.

Bayer, along with the other members of Growing Matters, has partnered with the American Seed Trade Association (ASTA) and the National Pesticide Safety Education Center (NPSEC) to strengthen awareness of stewardship practices among growers and applicators. The combined team developed BeSure! to provide essential reminders for proper stewardship while handling, planting and disposing of treated seeds.

BeSure! to Spread the Word

BeSure! is utilizing traditional and social media to reinforce best practices, but nothing resonates more than being reminded by a friend or colleague. You can help by sharing the above tips or ASTA’s Guide to Seed Treatment Stewardship with farmers and growers in your network. Additional resources on responsible use are available for applicators in guides such as Insect Pollinators and Pesticide Product Stewardship.

Hands Holding Soy BeansBayer has been both educating growers and actively working to improve bee health for more than 30 years. In 2013, Bayer, Syngenta and Valent USA, soon after joined by Mitsui Chemicals Agro, founded Growing Matters as a commitment to excellent stewardship. ASTA represents more than 700 companies involved in seed production, plant breeding and related industries in North America. NPSEC serves and supports extension pesticide safety education programs in all states and U.S. territories. BeSure! to find out more about their efforts and how you can help at